How to watch Apple's "awe dropping" event today

• The announcement comes amid tariffs and potential rising costs for customers.

Here's how to watch and what to know.

What time is the Apple event?

The event, titled "Awe Dropping," is scheduled to begin at Apple's Cupertino, California, HQ at 10am PT / 1pm ET on Tuesday.

Where to watch the Apple event

The event will be available on Apple's website, the Apple TV app or Apple's YouTube channel.

• Follow Axios' tech team for full coverage and analysis during and after the event.

What new iPhones are expected at the Apple event?

Media experts predict Apple will debut the iPhone 17. The phone is expected to include a custom Wi-Fi and Bluetooth chip, per multiple reports.

• The device is reportedly similar to the iPhone 16, but with longer battery life and a bigger camera.

There are also rumors of an iPhone Air — a new model of iPhone that would measure 5.5 millimeters thin, per Bloomberg.

• The iPhone Air may also feature a new camera bar.

• Apple may also provide updates on the Apple Watch and AirPods models, too.

Will Apple release any new AI products?

Reality check: There hasn't been much buzz around AI-specific updates, even though the company has been criticized for lagging behind its AI rivals, Axios' Ina Fried writes.

• The company promised a massive overhaul to Siri last year, but it was delayed until 2026. Updates to Apple Intelligence this year have been modest.

More from Axios:

Apple is under pressure to deliver a hit iPhone

AI is turning Apple into a market "loser"

Apple's missing mojo