Apple confirms delay for AI-enhanced Siri
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Apple said Friday that additional AI-powered enhancements to Siri are taking longer than projected and are now planned to arrive "in the coming year."
Why it matters: Apple was already later to generative AI than other big tech companies when it unveiled its highly personalized Apple Intelligence approach AI last year — and the new delay raises fresh doubts about its competitiveness in the field.
Driving the news: In a statement shared with Axios, the company said: "It's going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year."
- The company has already made more modest improvements to Siri, including greater product knowledge, a more conversational tone and the ability to summon ChatGPT for more advanced queries.
Yes, but: The ability for Siri to understand sophisticated queries and find answers from users' personal data was among the most compelling elements of its Apple Intelligence strategy.
- Bloomberg reported earlier that Apple was encountering problems with the Siri overhaul that could result in years-long delays.
The big picture: Microsoft and Google continue to integrate AI features across their product lines, while Amazon, also late to integrate generative AI, recently unveiled Alexa+, an AI-enhanced version of Alexa to be made available to paid subscribers and Amazon Prime members.
