Sep 9, 2025 - Business

Aldi unveils oversized tote to match "big savings"

Kelly Tyko

Shopping cart with a massive blue shopping bag labeled "ALDI Big Bag" filled with groceries. — Aldi is launching a giant shopping bag, which the discount grocer says doubles as a metaphor. Photo: Courtesy of Aldi

America's fastest-growing grocery store chain is supersizing its message around low prices with the upcoming debut of the "Aldi Big Bag."

The big picture: The bag is the discount grocer's biggest shopping tote yet, at 5.5 square feet.

Its measurements are 36" x 22" x 16" — bigger than a carry-on and about the size of an aquarium, the retailer said.
It even out-measures Ikea's 20-gallon blue FRAKTA tote.

Zoom in: Aldi says it will give a free tote to the first 1,000 shoppers starting at 10 a.m. ET on Sept. 16 at AldiBigBag.com.

The bags are "available on a first-come, first-served basis" — Aldi told Axios that fans should add the bag to the website's cart and input their home address.
Those successful in snagging a bag will be notified and receive shipping details when their bag ships.

State of play: The massive bag — which fills most of the trunk of an SUV and also a full Aldi shopping cart — is a far cry from Trader Joe's viral mini totes.

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Aldi unveils oversized tote to match "big savings"

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