Amazon, Walmart, Target, Costco roll out mega summer sales

• The summer sales period kicks off back-to-school shopping, and some bargain-conscious consumers are expected to get a jump on holiday shopping.
• "Value and essentials will outperform premium as shoppers focus on deals for everyday items, especially back-to-school and replenishment," Mike Feldman, senior vice president of commerce at Flywheel, told Axios.

State of play: Retailers have warned that some seasonal events could be affected by tariffs, with shortages and higher prices possible.

• "I think people are just being a bit more conservative in general, but then splurging where they can," Coresight Research CEO Deborah Weinswig told Axios. "The consumer is being very intentional."
• Jacob Bennett, CEO and co-founder of small business banking platform Crux Analytics, tells Axios that some Amazon sellers pulled out of Prime Day because of tariffs.
• "Small businesses importing goods are getting hit twice, first by tariff costs, then by Prime Day debt on top," Bennett said.

What time does Amazon Prime Day start?

Amazon's 11th Prime Day starts 12:01am PDT Tuesday and goes through Friday, July 11.

• Amazon doubled the length of Prime Day from two days to four — the longest sale in the event's history.
• "Extending Prime Day could also be a strategic move against the rising tariffs on goods from China," Jess Meher, SVP at Loop Returns, told Axios.

Zoom in: During the sale, Prime members get access to millions of deals "across more than 35 categories."

Best Buy Black Friday in July 2025

Best Buy's "Black Friday in July event" began Monday and continues through Sunday.

• The retailer is calling it one of its "biggest sale events of the summer."
• The sale was three days last year, but like Amazon's, increased in length.

BJ's Wholesale Club Wow Days

BJ's Wow Days kicked off Monday and run through Sunday, July 13.

• The online-only sale has savings of up to 50% on patio and garden, TVs and tech, home and kitchen, everyday essentials and more, the retailer told Axios.

Costco Member Savings Days

Costco's five-day sale started Monday and runs through Friday, July 11.

• The sale is online-only and while supplies last, the wholesale club said on its website.
• The sale comes a week after Costco launched early hours for executive members. Clubs are also staying open an hour later on Saturdays for all members.

Kohl's Summer Cyber Deals

Kohl's four-day sale — Summer Cyber Deals — is doubled from two days in 2024 and includes free shipping on all orders, the department store chain said.

• The sale is from Monday through Thursday, with new daily deals each day in-store and online.
• Shoppers can earn $10 in Kohl's Cash for every $50 spent during the sale.

Target Circle Week deals 2025

Target Circle Week started Sunday and even earlier for members of the paid Target Circle 360 program. Target's sale continues through Saturday, July 12.

• There will be early back-to-school and college shopping deals and the return of Target's "Deal of the Day."
• During the sale, there will be one day where Target gift cards are 10% off.
• Additional deals were unveiled in the weekly ad.

Walmart Deals 2025 starts early for Walmart+

Walmart+ members got early access to the world's largest retailer's sale at 7 p.m. ET Monday. The sale starts at midnight ET Tuesday online for all shoppers and in stores when they open.

• The sale continues through Sunday, July 13. it's the first time it will be available both in stores and online.
• Walmart said in a news release that deals are "across electronics, home, fashion, toys, beauty and back-to-school essentials — including big names like Samsung, Vizio, Dyson, Sharpie and more."

More from Axios:

• Starbucks adds three new Strato Frappuccino drinks to menu
• Lululemon sues Costco Wholesale for selling alleged dupes
• The next phase of tariff limbo is just starting