Starbucks adds three new Strato Frappuccino drinks to menu
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Starbucks is adding three new Frappuccino beverages to the menu starting July 8. Photo: Courtesy of Starbucks
Starbucks is giving its classic Frappuccino a modern twist for the blended beverage's 30th anniversary.
Why it matters: The Seattle-based coffee giant is trying to return to its roots by simplifying its menu and reestablishing its cafes as community coffeehouses under the "Back to Starbucks" plan.
- In March, the company removed 13 longtime drinks as part of the strategy to cut the menu by roughly 30% by September.
- Starbucks CEO Brian Niccol has said simplifying the menu will make way for innovation — such as adding new items like the Cherry Chai and the Cortado — and help reduce wait times.
New Strato Frappuccino release date
The big picture: Starbucks announced Monday that its new Strato Frappuccino beverages will be available in stores nationwide starting Tuesday for a limited time.
- The Strato lineup reimagines the blended drinks with cold foam layers.
- The name is inspired by the Italian word strato, meaning "layer."
Starbucks menu 2025: New Frappuccinos
Zoom in: Here is how Starbucks describes the three Strato Frappuccino beverages:
- Brown Sugar Strato Frappuccino: This drink combines Frappuccino Roast coffee, milk and ice layered with brown sugar-flavored cream cold foam and a touch of cinnamon.
- Strawberry Matcha Strato Frappuccino: The green blended beverage includes Starbucks reformulated unsweetened matcha, classic syrup, milk and ice, topped with strawberry-flavored cream cold foam.
- Salted Caramel Mocha Strato Frappuccino: Combines Frappuccino Roast coffee, milk, ice with chocolate and caramel. It's topped with salted caramel-flavored cold foam and caramel drizzle.
Starbucks protein cold foam
State of play: Under Niccol, who joined Starbucks last September from Chipotle, the company has been making a series of changes to reverse a decline in foot traffic and sales.
What's next: Starbucks is testing protein cold foam in five locations in the U.S.
- Niccol told Axios he thinks the protein cold foam will come out soon.
- "It's not one of those things that's years away. It's months away," he said.
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