Scoop: Trump operation's first ad buy pushes president's tax cut plan
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President Trump at the White House on Thursday. Photo: Stefani Reynolds/Bloomberg via Getty Images
President Trump's cash-flush political operation is out with its first ad buy — a major nationwide purchase aimed at pushing lawmakers to get behind his economic agenda.
Why it matters: Trump's $500 million-plus political machine is the most powerful force in American politics, and he's showing that he's willing to use it.
- Trump has been aggressively raising money for the operation. This includes a $1.5 million-a-head fundraiser earlier this week in Washington, D.C., attended by pro-crypto interests.
- Vice President JD Vance held a $1 million-per-person fundraiser last week in Palm Beach, Florida.
- Its coffers will only further grow: Tech billionaire Elon Musk, who is leading the Trump administration's federal cost-cutting effort, plans to give $100 million to the operation.
Details: Securing American Greatness, a pro-Trump nonprofit group that is not required to disclose its donors, is running nationally on cable stations and online starting Monday.
- A source familiar with the plan said it would air in more than 20 targeted congressional districts, though they didn't specify which ones.
- The organization is spending in the "high seven figures" to run the spot.
- Securing American Greatness will run the spot for two weeks as part of a broader, one-month blitz.
Zoom in: The commercial highlights Trump's tax cut plan, which he is pushing to be included as part of the budget reconciliation package.
- "Tell Congress this is a good deal for America. Support President Trump's agenda to get our economy back on track," the ad says.
- It comes as some Republicans express hesitancy about Trump's economic plan, and how it will be paid for.
The spot gives Trump backup on a a pair of issues he's been playing defense on: Tariffs and the Musk-led effort to slash government spending.
- The tariffs will "bring home American jobs," the ad says.
- It says Musk's DOGE is slashing "waste, fraud and abuse."
Zoom out: Securing American Greatness and the pro-Trump super PAC MAGA Inc. are poised to spend big in the 2026 midterms.
- The groups will target Democrats with an eye toward expanding the GOP's congressional majorities.
- It will also reward Republicans who support Trump's agenda — and pressure those who are wavering to get on board.
- The group is being led by Chris LaCivita and Tony Fabrizio, who were top officials on Trump's 2024 campaign.
- Their efforts are being closely coordinated with senior White House officials, including Chief of Staff Susie Wiles and Deputy Chief of Staff James Blair.
- They were formed during the campaign by Taylor Budowich, who is now a senior White House lieutenant.
