Scoop: Alex Bruesewitz, Trump's podcast guru, takes new MAGA role

Zoom in: Bruesewitz will lead digital messaging for the new group. His firm — X Strategies LLC, based near Mar-a-Lago in West Palm Beach — will manage all digital properties linked to the Trump political brand.

• That includes the powerful X accounts @TrumpWarRoom and @TeamTrump, which have millions of followers.
• Donald Trump Jr. said in a statement to Axios: "Alex has secured our complete trust and confidence through his unwavering loyalty and delivering extraordinary results for my father on the campaign. He will do a great job in this new role."

Behind the scenes: Bruesewitz first made a name for himself with his knack for provoking Trump's political opponents. He needled Florida Gov. Ron DeSantis and former UN ambassador Nikki Haley during the '24 primaries, with Trump once praising him as "the most powerful guy that I know."

• During the general election, Bruesewitz's role pivoted to spearheading Trump's engagements with mainstream podcasts and influencers, with assistance from Barron Trump, and input from the likes of UFC CEO Dana White and John Shahidi, who manages the Nelk Boys.

• Bruesewitz's clients include many Trump allies in the House and Senate, including Sen. Jim Banks (R-Ind.) and Marsha Blackburn (R-Tenn.)

What he's saying: Bruesewitz tells Axios that in his new role, he'll "leverage these social media platforms to counteract misinformation from mainstream media and to vigorously support and defend our President and our remarkable allies. ... We're also going to have a lot of fun."