Meta's MAGA pivot will be hard for Big Tech rivals to match

Some early signs of wobble:

• Google, Apple, Microsoft and Amazon have all lined up to give $1 million each to the Trump inauguration. (Apple's donation came personally from CEO Tim Cook.)
• Amazon put $40 million behind a Melania Trump documentary.

State of play: So far, while Meta's competitors have ritualistically expressed their willingness to work with the new administration, none of them has gone as far as Zuckerberg in donning the corporate equivalent of a MAGA hat.

• This week he announced Meta was ending its fact-checking program; loosening restrictions on hate speech; and shutting down the company's diversity efforts.

Publicly traded companies with billions of customers generally try not to alienate any large bloc of the public. Becoming closely aligned with either side of the U.S.'s red/blue divide risks limiting a business's market reach.

• Until now, Elon Musk has been the striking exception to this rule. Zuckerberg makes two — and his moves open the door wider for anyone else who wants to emulate them.

Yes, but: Zuckerberg, unlike his rival CEOs, has absolute voting control of his company.

• As he said in a three-hour conversation with Joe Rogan Friday, "Because I control our company, I have the benefit of not having to convince the board not to fire me."
• None of the other members of tech's trillion-dollar club can move with the same speed or independence, even if they wanted to.

Case in point: Apple has always aimed, and often managed, to transcend mere politics and inhabit a separate dimension making "great products that people love."

• Cook worked with Trump last time around, winning "Tim Apple" as a sobriquet but also occasionally speaking out about the importance of protecting immigrant workers and LGBTQ rights.
• Google and Microsoft — both with immigrant, non-white CEOs — also offered some pushback on those issues during Trump's first administration as well.
• Tech leaders united to oppose Trump's ban on transgender troops and, in a variety of combinations, took on some of his immigration policies.

This time around, these firms are quietly signaling they want to cooperate with the new Trump team on issues — like competition with China — where they see common ground.

• All these companies were the target of a federal antitrust full-court press in the Biden era, and each is wondering whether they can get a reprieve from the new team in D.C.
• Every tech giant also wants to expand the use of skilled-worker visas, and that has already led to friction with the immigrant-hostile MAGA movement.

During the first Trump term, an activist young tech work force occasionally took to the barricades to protest government policies and pressure reforms from their employers.

• But multiple rounds of layoffs and a messy pandemic recovery have left workers feeling more insecure.
• While Zuckerberg's new policies have sparked internal debate and dissent at Meta, the CEO may welcome an exodus of dissenters as a sort of voluntary lay-off.
• In a Threads post, he described users who might quit Meta's platforms in protest as "virtue-signaling."

What we're watching: With each fresh controversy the new administration touches off, tech CEOs will have to navigate a maze involving Trump's demands for loyalty, employees' emotions and wishes, and their own strategies.

• If Zuckerberg's experiment of committing a whole megacompany to taking overt sides in America's vast culture war pays off, others could follow.

The bottom line: Trump used to say that Zuckerberg would "spend the rest of his life in prison." But the incoming president's relationships with business leaders are strictly transactional, and Meta's CEO is probably resting a lot easier now.