Kylie Kelce's new podcast eclipses Joe Rogan
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A podcast hosted by Kylie Kelce — yes, the wife of Jason Kelce and sister-in-law of Travis — has unseated Joe Rogan's influential show as No. 1 on Apple's podcasting chart since it launched two weeks ago, the N.Y. Times writes.
The big picture: Her show's success may "reflect shifting desires among listeners. With the exception of true crime and Alex Cooper, the top spots on the podcasting charts of Spotify and Apple are dominated by comedy, news and talk shows hosted by men."
- Kelce's show "Not Gonna Lie" primarily discusses "'mom stuff,' as she puts it, often laced with four-letter words."
State of play: Rogan had the most popular podcast in the U.S. in 2023, per Edison Research.
- His interviews with President-elect Trump and his running mate, JD Vance, reached tens of millions of listeners, predominately young men that the GOP ticket needed to turn out to secure its election wins.
What she's saying: "I'm focused on putting out content that people like to consume," Kelce told The New York Times. "If that puts us there for a week, cool. If it puts us there for longer than that, cool. But I also don't need to feed any conflict that's created by it."
