Scoop: Trump super PAC, Right for America, plans biggest buy
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Right for America PAC, a Palm Beach, Florida-based super PAC backing former President Trump, has booked a monster $40 million in ad spending between Labor Day and Election Day, Axios has learned.
Why it matters: This is a notable boost for the Trump campaign, which is being outraised and outspent by the Harris campaign.
Who's who: Right for America's biggest donor is billionaire Ike Perlmutter — former chairman of Marvel Entertainment, a Trump friend and Mar-a-Lago member — and his wife, Laurie.
- Other key players are Sergio Gor, Doug Leone, Anthony Lomangino and Lee Rizzuto.
By the numbers: Right for America has raised nearly $70 million, and had spent $10 million on advertising before Labor Day.
Zoom out: Right for America has booked $37.2 million in advertising across broadcast TV, cable TV, satellite TV, regional sports networks and OTT/CTV (streaming TV) between Labor Day and Election Day.
- The super PAC also is spending on radio and digital, including X, Meta and Google.
- The N.Y. Times' Teddy Schleifer reported last month that the group planned to begin a $60 million ad campaign after Labor Day.
Zoom in: Most of the spending will be on TV — especially in the swing states of Pennsylvania, Georgia and Arizona.
- Among the markets where TV ads will run: Phoenix, Atlanta, Pittsburgh, Philadelphia, Milwaukee, Detroit and Grand Rapids, Mich.
Right for America says it has reached 12.5 million swing state users with inflation and crime messaging, including heavy frequency on X.
- The super PAC says that on Facebook, more than 1.3 million unique voters have watched our ads in seven targeted states.
On the air: In a new ad, which began running Tuesday, the super PAC focuses on Harris' changed views on fracking and other issues since she ran for president in 2019, with her quote from this month's ABC News debate: "My values have not changed."
The other side: James Singer, a Harris-Walz campaign spokesperson, disputed the ad's facts and said it's "why so many Americans are ready to turn this page from Donald Trump's negative and divisive politics."
