McDonald's extends $5 meal deal through December
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McDonald's $5 meal deal is being extended for the second time. Photo: Lucia Buricelli/Bloomberg via Getty Images
McDonald's is extending its $5 meal deal through December as the fast-food giant doubles down on its popular promotion.
Why it matters: It's the first sign that this summer's value wars will continue into fall as restaurant chains promote affordability to win consumers back.
- McDonald's officials said in July that the meal was causing a "notable" bump in traffic and sales for its U.S. restaurants.
The big picture: The price gap between fast-food and fast-casual restaurants has been shrinking, which spurred the flurry of value meals at chains including Burger King, Taco Bell and KFC to draw back customers.
McDonald's $5 meal deal
Zoom in: A "majority of local markets" are extending the meal deal into December, McDonald's announced Thursday.
- Roughly 80% of local markets are extending the offer, McDonald's told Axios, adding that the participation rate may still increase.
McDonald's $5 meal launched in late June with a choice of a sandwich (McDouble or McChicken), small fries, four-piece Chicken McNuggets and a small soft drink.
- The McDouble meal option may be "priced at $6 in some markets," including in California, Washington and Manhattan.
- The meal deal was originally expected to be available for about a month but was extended into August.
What they're saying: McDonald's USA president Joe Erlinger said in a statement that this summer "tens of millions of fans went to their local McDonald's to enjoy our $5 Meal Deal."
- "Together with our franchisees, we're committed to keeping our prices as affordable as possible, which is why we're doubling down with even more ways to save," Erlinger said.
McDonald's Cheeseburger Day deal
McDonald's unveiled additional upcoming deals on the chain's mobile app Thursday.
- App users can get a 50-cent double cheeseburger Sept. 18 for National Cheeseburger Day.
- Free Frees Fridays will continue every Friday for the end of the year where app users can get a free medium fries with any $1 minimum purchase.
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