Eileen Fisher, the women's clothing brand, launched a new communications strategy today aimed at raising awareness of political issues in this election cycle.
Why it matters: The founder-led, privately held company wants the world to know exactly what it stands for at a time when fewer Americans want companies to speak publicly about current events and societal issues compared to a few years ago.
Reproductive health care, workers' rights, protection from discrimination, equal representation, bodily autonomy, voting access for all, climate action and democratic integrity are the issues that "hinge" on the outcome of the 2024 election, the company says.
The big picture: Eileen Fisher's pushfor people to votestands in stark contrast to pullbacks that companies like Tractor Supply, John Deere and Harley-Davidson have taken around social issues like DEI.
Americans may be witnessing now a rise in "red companies and blue companies," Cynthia Clark, professor of management at Bentley University, previously told Axios.
