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John Deere is becoming the latest corporate giant that heavily identifies with rural America to scale back its commitment to diversity, equity and inclusion initiatives.
Why it matters: The move is part of a broader reversal in DEI pledges amid political blowback from conservatives.
Driving the news: Citing its "heartland" roots and saying it was responding to "feedback," Deere said it "will no longer participate in or support external social or cultural awareness parades, festivals, or events."
The farming equipment maker also said it would not include "socially motivated messages" in training materials and will ensure it's not using "diversity quotas" in hiring.
Context: Rural retailer Tractor Supply recently caved to social media pressure and abolished a slew of diversity and environmental goals, Axios' Felix Salmon and Emily Peck reported.
