Threads launches new tools ahead of monetization push

Driving the news: Threads announced on Thursday afternoon that users will soon get more data about their content to help measure performance.

• Screenshots of the new insights feature resemble the Instagram analytics experience.
• There's also a new drafts feature and an upcoming scheduling function to create and distribute posts in bulk.

The big picture: Helping creators avoid burnout has become a growing focus for Meta CEO Mark Zuckerberg, who said in July that the company's new generative AI tools can alleviate certain tasks like communicating with followers.

The intrigue: Thursday's announcement was positioned as helping both businesses and creators — suggesting that Meta is ramping up plans to start monetizing Threads, which could be as early as this year.