Nvidia unveils generative AI advancements that go beyond chips
Add Axios as your preferred source to
see more of our stories on Google.

Developers can use Apple Vision Pro to teleoperate robots for capturing demonstration data. Photo credit: Nvidia
Nvidia unveiled several new real-world examples of generative AI at work on Monday afternoon during SIGGRAPH, a major computer graphics technologies conference.
Driving the news: CEO Jensen Huang in Denver described the role that Nvidia plays in driving AI development beyond its chips and hardware — including through its Nvidia Inference Microservices (NIM) platform.
- Huang explained that Nvidia has always been a software-first company focused on a more advanced type of computing.
Zoom in: The announcements involved improvements in the way Nvidia blends generative AI and 3D and virtual world content generation.
- The company is now making AI services and models available to help robot manufacturers accelerate humanoid robot development.
- Nvidia's services can now help researchers teach robots how to perform certain tasks with the help of a device like the Apple Vision Pro worn by a human trainer.
- Nvidia has also been working with Getty Images and Shutterstock to ensure that AI-generated images more accurately match text prompts.
- Announcements also included advancements to help engineers with industrial design, real-world visualization, advertising tools and more.
Case in point: In a video demo featuring a child's voice, 3D worlds and eventual lifelike photos were generated based on text prompts like "Build me a tree in an empty field. Build me hundreds of them in all directions."
- Coca-Cola and marketing giant WPP are among the earliest adopters of Nvidia-powered generative AI art tools.
Zoom out: Generative AI products aren't just outputs for the company, but also inputs.
- "All of our software engineers have AIs that help them debug software. We have AIs that help our chip designers design chips," said Huang.
The intrigue: When asked by Wired's Lauren Goode where the line should be drawn between helping people and protecting jobs, Huang sidestepped.
- Ultimately, even his own job will change, he said: "I'm going to be prompting a whole bunch of AIs."
- And he won't be alone: "Everybody will have an AI that is an assistant ... Every single company, every single job within the company will have AIs that are assistants to them."
What we're watching: Nvidia's advanced AI chips have driven the company's growth and market success, and now it's broadening its software efforts.
- Its impact on the markets has been outsized this year — driving about 35% of the S&P 500's market cap gains as of June.
Go deeper... New AI hype alert: Cost-free knowledge
Editor's note: This article has been updated with new details throughout.
