Cup Noodles adds new s'mores ramen for summer
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Photo: Courtesy of Nissin Foods USA
The fun flavor or summer campouts is now a limited-edition ramen — Cup Noodles Campfire S'mores — to cook in the microwave instead of an open flame.
Why it matters: Companies are looking to push the boundaries and create viral products that often sell out and land on the resale market.
The big picture: Nissin Foods announced its first dessert ramen option ahead of the Fourth of July holiday. It's available exclusively at Walmart stores and online for $1.18.
- It follows "Cup Noodles Breakfast" flavor released in March 2023, an Everything Bagel flavor released in April 2024 and a Pumpkin Spice ramen in 2021.
Zoom in: Even though the s'mores ramen wasn't sold out on Walmart.com as of Wednesday night, it's already selling on eBay at marked up prices.
- Single cups were selling was for as much as $12 with free shipping, 10-times more than the retail price.
Context: The ramen has a net weight of 3.07 ounces and has 400 calories, 14 grams of fat and 61 grams of carbohydrates.
- Ingredients include honey, brown sugar, corn syrup, onion powder, garlic powder along with sodium bicarbonate, sodium hexametaphosphate and a long list of preservatives.
How it works: Remove the lid from the cup and add room temperature water to a fill line before microwaving.
- Nissin suggests people who like to customize their noodles top the ramen with pieces of graham cracker or additional mini marshmallows.
My thought bubble: If you've ever dreamed of putting noodles into a spicy hot chocolate, this might be the dessert for you.
- In the name of journalism, I tried to eat these noodles but I failed to stomach more than a few bites.
- Three of the five reviews on Walmart.com gave the ramen one-star with one review saying, "gross" and "very disgusting, it's not a s'more."
The other side: Not everyone gave poor ratings and a reviewer named Marc gave it five stars.
- "I don't like overly sweet things and wasn't sure how they were going to pull this off as a ramen, but it's actually pretty good," Marc wrote. "I'd eat it again."
- "They are different, it's like a dessert ramen," wrote Krysta in another review.
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