Jun 11, 2024 - Business

Scoop: Fox Nation inks second deal with Kevin Costner


Photo: Richard Bord/Getty Images for Cannes Lions

Fox Nation, the subscription streaming service from Fox News, plans to release a new Kevin Costner show in the first quarter of 2025, Axios has learned.

Why it matters: The service offers Costner and other Hollywood stars a platform for passion projects about topics like faith, outdoor living and true crime that are targeted to Americans in the middle of the country.

  • That focus has proven successful for Costner, who has recently struggled to capture a broad audience at the box office.
  • Costner's $100 million independently financed Western epic "Horizon," for example, only made $12 million in its domestic debut last week.

Zoom in: The new series is a spinoff of Costner's popular 2022 Fox Nation docuseries "Yellowstone: One-Fifty," a source confirmed to Axios.

  • It's being developed by Costner's Territory Film Studios, alongside Montana-based Warm Springs Productions — the same firms that produced his first Fox Nation series.

The big picture: The new series is part of a broader effort by Fox News to bring more Hollywood talent and entertainment programming to Fox Nation, which was mostly focused on news and opinion at launch.

  • Fox Nation recently announced a deal with Martin Scorsese to bring a faith-based series to the service in November. It has the exclusive streaming rights to Matthew McConaughey's film, "Deep in the Heart."

Catch up quick: Fox Nation's transition to an entertainment hub began a few years ago, but it really took off in 2022 when the service first partnered with Costner on "Yellowstone: One-Fifty."

By the numbers: Fox Nation has roughly 2 million paid subscribers, Fox News Media chief digital and marketing officer Jason Klarman confirmed to Axios.

  • Murdoch told Axios in 2022 that the total addressable market for Fox Nation is in the higher single-digit millions.

Zoom out: In transitioning Fox Nation to a hub for news-adjacent content, the company is able to expand into new verticals — such as lifestyle and outdoors content — that reach younger audiences.

  • The median age of a Fox Nation subscriber is 50, compared to 69 for Fox News' linear channel, a spokesperson said.

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