Scoop: Fox Nation inks second deal with Kevin Costner
Add Axios as your preferred source to
see more of our stories on Google.
Fox Nation, the subscription streaming service from Fox News, plans to release a new Kevin Costner show in the first quarter of 2025, Axios has learned.
Why it matters: The service offers Costner and other Hollywood stars a platform for passion projects about topics like faith, outdoor living and true crime that are targeted to Americans in the middle of the country.
- That focus has proven successful for Costner, who has recently struggled to capture a broad audience at the box office.
- Costner's $100 million independently financed Western epic "Horizon," for example, only made $12 million in its domestic debut last week.
Zoom in: The new series is a spinoff of Costner's popular 2022 Fox Nation docuseries "Yellowstone: One-Fifty," a source confirmed to Axios.
- It's being developed by Costner's Territory Film Studios, alongside Montana-based Warm Springs Productions — the same firms that produced his first Fox Nation series.
The big picture: The new series is part of a broader effort by Fox News to bring more Hollywood talent and entertainment programming to Fox Nation, which was mostly focused on news and opinion at launch.
- Fox Nation recently announced a deal with Martin Scorsese to bring a faith-based series to the service in November. It has the exclusive streaming rights to Matthew McConaughey's film, "Deep in the Heart."
Catch up quick: Fox Nation's transition to an entertainment hub began a few years ago, but it really took off in 2022 when the service first partnered with Costner on "Yellowstone: One-Fifty."
By the numbers: Fox Nation has roughly 2 million paid subscribers, Fox News Media chief digital and marketing officer Jason Klarman confirmed to Axios.
- Murdoch told Axios in 2022 that the total addressable market for Fox Nation is in the higher single-digit millions.
Zoom out: In transitioning Fox Nation to a hub for news-adjacent content, the company is able to expand into new verticals — such as lifestyle and outdoors content — that reach younger audiences.
- The median age of a Fox Nation subscriber is 50, compared to 69 for Fox News' linear channel, a spokesperson said.
