Comcast reveals price of StreamSaver bundle
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Comcast's new streaming bundle that combines Peacock, Netflix and Apple TV+ will cost between $15-$30, depending on the customer relationship.
Why it matters: The bundle provides Comcast broadband customers incentives and offers significant discounts that could draw new subscribers to the streaming services as they near a saturation point in the U.S.
Zoom in: Comcast customers can pay for the bundle, called StreamSaver, through two methods, Comcast Cable CEO Dave Watson said during a talk at J.P. Morgan's Global Technology, Media and Communications Conference on Tuesday.
- Existing and new customers of Xfinity internet and TV can access the three services — Peacock (with ads), Netflix (with ads) and Apple TV+ — for an additional $15 per month. Watson said that provides 30% savings.
- Customers of Comcast's Now TV, a streaming bundle that offers more than 40 live channels, can pay $30 per month for the new services. That service previously included Peacock for $20 per month. The new, pricier offer includes Netflix and Apple TV+.
- Watson said the offering wasn't just about cost savings. "The reason we did it is because of broadband," he said. "Broadband customers are looking for simple, easy alternatives."
- StreamSaver will launch next week.
The big picture: Big bundles are the next frontier for streamers.
- Verizon announced a bundle with Netflix and Starz in January. It also debuted a separate bundle of Netflix and Max (both with ads) for $10 per month via its mobile phone plan last year.
- Walmart inked a deal with Paramount in 2022 to offer subscribers of Walmart+ access to the ad-supported tier of Paramount's subscription streaming service, Paramount+, for free.
- Apple and Paramount were reportedly in early talks to tie their services together at a discounted price late last year, per WSJ.
- Disney agreed to let Charter cable customers access Disney+ and ESPN+ as part of its carriage agreement last year.
The bottom line: The TV bundle is back
