May 1, 2024 - Economy

LinkedIn launches games

Illustration of question mark emerging from a video game block punched by a gloved fist.

Illustration: Lindsey Bailey/Axios

LinkedIn has its own version of Sudoku and Wordle now.

Why it matters: Taking a page from the New York Times, LinkedIn has launched games as part of its plans to boost engagement.

Zoom in: Dubbed Queens, Crossclimb and Pinpoint, the three new games that appeared today globally have been designed by the LinkedIn News division.

  • Players will "engage in some friendly rivalry" while the news team will create daily content around the games, LinkedIn editor-in-chief Daniel Roth writes.

💭 Hope's thought bubble: We have doubts about how successful this endeavor will be, but evolution is the only way to survive.

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This story was an excerpt from Axios Closer, a recap on the day's biggest business stories.

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