Mar 26, 2024 - Economy

A Krispy deal

A donut behind a plastic case with the Krispy Kreme logo

Photo: Scott Olson/Getty Images

McDonald's and Krispy Kreme announced today that they will expand their partnership to bring fresh doughnuts to Golden Arches restaurants nationwide by the end of 2026, Axios' Kelly Tyko writes.

Why it matters: Breakfast is big business for fast-food chains and quick-service restaurants, which are doubling down on partnerships and new menu items to boost morning sales.

Driving the news: The phased market rollout will start later this year, the companies said.

  • It will double the number of locations nationwide where consumers can purchase Krispy Kreme doughnuts, the chains said.
  • The companies have been working together since late 2022 and have tested the concept at 160 McDonald's in Kentucky.

The impact: Krispy Kreme's stock soared more than 39% on the day.

What's next: Krispy Kreme said it is scaling its supply chain to support the expansion.

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This story was an excerpt from Axios Closer, a recap on the day's biggest business stories.

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