Feb 22, 2024 - Sports

Sporting KC lead the past decade of MLS ticket sales

Illustration of a soccer ball wearing a crown

Illustration: Sarah Grillo/Axios

Sporting Kansas City is the country's most popular Major League Soccer team by county, according to new data from Vivid Seats.

What's happening: The ticket marketplace tracked MLS ticket sales from 2014 to 2024 to determine which teams got the most support in most counties.

By the numbers: Sporting KC leads all teams, topping ticket sales in 231 counties, mostly in the Midwest.

The next four teams are:

  • Atlanta United — 228 counties
  • Chicago Fire — 163 counties
  • Columbus Crew — 151 counties
  • Minnesota United — 146 counties

Zoom out: Overall, MLS tickets are selling for 87% more than they did last season, in large part due to global soccer icon Lionel Messi.

Flashback: Messi joined Inter Miami last season, doubling the team's value and boosting subscriptions to the league's streaming service.

The average sold price for Inter Miami tickets has increased 365% since July 2023 and the club accounts for 19 out of the top 20 most-in-demand MLS games (by price) this season, according to Vivid Seats.

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