Political campaigns and advocacy groups are expected to spend a record $16 billion this year on election ads, Hope writes with Sara.
Why it matters: A majority of political advertising dollars in the U.S. goes to local broadcast TV, but an increasing amount is moving toward digital channels.
That means they'll use many of the same tools that traditional marketers use to profile and target us with messages.
The intrigue: As mega platforms owned by the likes of Apple and Google continue to phase out internet tracking cookies, connected TV and podcasts have grown in popularity for political advertisers.
