Dec 13, 2023 - Business
Netflix eyeball count
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Netflix released its first-ever global engagement report, Hope writes with Axios' Rebecca Falconer and Tim Baysinger.
- It features more than 18,000 titles, representing 99% of all content viewed on the platform between January and June.
The intrigue: Though nearly 100 billion hours of viewing took place, more than half of Netflix's titles drew less than 1 million hours.
- Almost 4,000 drew less than 100K hours.
Be smart: Some of that is due to Netflix's global content strategy — producing niche content for local markets. But it could also draw the attention of investors already wary of streaming platform costs.
The big picture: Netflix is pushing to be more data transparent.
- That was one of the key sticking points in the Hollywood writers and actors strikes this year, co-CEO Ted Sarandos said on a call with reporters yesterday.
Go deeper: Full Top 10 ... Netflix's report
