Good luck getting around swiftly if the Eras tour is in town.
- Traffic delays increased significantly in the hours ahead of Taylor Swift's spring mega-concerts near almost all host venues compared to normal levels, per a new StreetLight Data analysis.
The big picture: Vehicle hours of delay (VHD) — a measurement of how long cars spend in traffic compared to the time the same trip would take on open roads — "more than doubled at 7 out of 9 stadiums during the Eras Tour concerts," per StreetLight.
Zoom in: Traffic delays within a mile of State Farm Stadium in Glendale, Arizona, rose 315% on average during Swift's mid-March shows there.
- And delays were up 288% on average in Arlington, Texas, near AT&T Stadium during her late March and early April performances.
- Ahead of Swift's Arlington show on April 2, nearby delays were up a staggering 847%.
Yes, but: Traffic delays near MetLife Stadium in East Rutherford, New Jersey, actually decreased during Swift's late May shows there, dropping from 1,457 VHD to 1,187 — about 19%.
- That's because local transit officials discouraged driving and boosted public transit service to and from the Meadowlands to better handle the glut of concertgoers. (To be fair, MetLife is fairly well-served by existing public transit.)
Why it matters: None of this is meant to blame Swift for bad traffic — you'd probably see similar numbers for any big event at these stadiums.
- Rather, it's a compelling illustration of traffic and transit issues in the given cities.
The bottom line: Cities should look to East Rutherford as an example of how to handle massive events without clogging the roadways.
- "As the data shows, investing in transit and other traffic mitigation strategies enabled major improvements," per StreetLight.