Jun 7, 2023 - Economy
Apple buys augmented reality headset maker Mira
- Apple's product is aimed at upscale consumers, whereas Mira has contracts with the military and theme park operators.
- Mira had raised $17 million in venture capital funding from such investors as Blue Bear Capital, Sequoia Capital, Happiness Ventures and former Apple design chief Jony Ive.
The bottom line: We don't yet know how much Apple paid for Mira, its plans for the technology or if the FTC will seek to get involved after failing to stop Meta from buying VR startup Within Meta from buying VR startup Within.