Medicare Advantage group's advertising blitz
A Medicare Advantage lobbying group that's emerged as the biggest political ad spender this year appears focused on prodding endangered Democratic incumbents in battleground states to turn back a package of Biden administration policy changes.
- Better Medicare Alliance spent $13.5 million on media spots through March 31, according to data collected by AdImpact and shared with Axios. The group declined to comment.
Why it matters: The blitz comes as the Biden administration seeks to change elements of the way private Medicare plans get paid.
- The organization's ads portray the proposal as a cut Medicare that would hurt seniors.
- Yes, but: The Biden administration disputes the characterization and maintains the changes will make payments to insurers more accurate.
What we're watching: The next turn comes on or before Monday afternoon, when CMS is due to release the final Medicare Advantage payment notice for 2024.