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Finish Line

Axios Finish Line

Iowa hoops standout Caitlin Clark and UNC's Caleb Love star in a new NIL ad from Goldman Sachs 10,000 Small Businesses, calling for the modernization of the Small Business Administration.

Why it matters: NILs are expanding. This campaign is believed to be the first time they've been used to advocate for federal policy.

In the ad, Clark calls herself a "superfan" of Almost Famous Popcorn in Cedar Rapids, Iowa.

Love is a self-proclaimed "fanatic" of Andia's Ice Cream in Cary, N.C.

Stat to go: Neither Clark nor Love was born the last time the SBA was reauthorized by Congress.

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College basketball stars' favorite small businesses

This ad campaign is believed to be the first time they've been used to advocate for federal policy.

Iowa hoops star Caitlin Clark in an ad promoting small businesses.

Screenshot: Goldman Sachs 10,000 Small Businesses

Small businesses

Iowa hoops standout <a class="gtmContentClick" data-vars-link-text="Caitlin Clark" data-vars-click-url="https://www.axios.com/2023/03/06/caitlin-clark-show-triple-double-stats" data-vars-content-id="6d225d31-24f4-4341-b18a-7177120e4d41" data-vars-headline="College basketball stars&#x27; favorite small businesses" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2023/03/06/caitlin-clark-show-triple-double-stats" target="_self">Caitlin Clark</a> and UNC&#x27;s Caleb Love star in a new NIL ad from <a class="gtmContentClick" data-vars-link-text="Goldman Sachs 10,000 Small Businesses" data-vars-click-url="https://www.10ksbapply.com/about-10000-small-businesses" data-vars-content-id="6d225d31-24f4-4341-b18a-7177120e4d41" data-vars-headline="College basketball stars&#x27; favorite small businesses" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.10ksbapply.com/about-10000-small-businesses" target="_blank">Goldman Sachs 10,000 Small Businesses</a>, calling for the modernization of the Small Business Administration.Why it matters: NILs are expanding. This campaign is believed to be the first time they&#x27;ve been used to advocate for federal policy.

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College basketball stars' favorite small businesses

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