Starbucks Pistachio Cream Cold Brew debuts Jan. 3. Photo courtesy of Starbucks
Starbucks is ringing in 2023 with a new cold brew coffee and the launch of its winter menu Tuesday.
Why it matters: Cold coffee has been a hot seller for the Seattle-based company — with two out of three customers purchasing cold coffee, officials said during Starbucks' Investor Day last year.
- Cold brew coffee is one of the company's fastest-growing segments with a 30% compound annual growth rate over the last two years, the company said.
Starbucks winter menu 2023
Driving the news: Starting Tuesday, the Pistachio Cream Cold Brew joins the returning Pistachio Latte and Red Velvet Loaf on the winter menu.
- The handcrafted beverage has a base of Starbucks Cold Brew sweetened with vanilla syrup and is topped with "pistachio cream cold foam and salted brown buttery sprinkles," the company said.
Flashback: The Pistachio Latte debuted at Starbucks locations nationwide in January 2021 and was inspired by a beverage that first launched at a Starbucks Reserve Roastery.
- The latte is available hot, iced or as a Frappuccino blended beverage.
What they're saying: "Pistachio is the perfect flavor to follow the holidays and carry us through the winter season," Rosalyn Batingan, who works on the Starbucks beverage team, said in a statement. "Its smooth and sweet profile delivers a feeling of warmth and coziness, even when served cold."
- "With the Pistachio Cream Cold Brew, coffee lovers will savor the ultra-smooth combination of pistachio cream cold foam atop our cold brew," Batingan said.
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