Jan 3, 2023 - Economy

Starbucks Pistachio Cream Cold Brew debuts with winter menu

Starbucks plastic cup with cold foam on top of pistachio nuts

Starbucks Pistachio Cream Cold Brew debuts Jan. 3. Photo courtesy of Starbucks

Starbucks is ringing in 2023 with a new cold brew coffee and the launch of its winter menu Tuesday.

Why it matters: Cold coffee has been a hot seller for the Seattle-based company — with two out of three customers purchasing cold coffee, officials said during Starbucks' Investor Day last year.

  • Cold brew coffee is one of the company's fastest-growing segments with a 30% compound annual growth rate over the last two years, the company said.

Starbucks winter menu 2023

Driving the news: Starting Tuesday, the Pistachio Cream Cold Brew joins the returning Pistachio Latte and Red Velvet Loaf on the winter menu.

  • The handcrafted beverage has a base of Starbucks Cold Brew sweetened with vanilla syrup and is topped with "pistachio cream cold foam and salted brown buttery sprinkles," the company said.

Flashback: The Pistachio Latte debuted at Starbucks locations nationwide in January 2021 and was inspired by a beverage that first launched at a Starbucks Reserve Roastery.

  • The latte is available hot, iced or as a Frappuccino blended beverage.

What they're saying: "Pistachio is the perfect flavor to follow the holidays and carry us through the winter season," Rosalyn Batingan, who works on the Starbucks beverage team, said in a statement. "Its smooth and sweet profile delivers a feeling of warmth and coziness, even when served cold."

  • "With the Pistachio Cream Cold Brew, coffee lovers will savor the ultra-smooth combination of pistachio cream cold foam atop our cold brew," Batingan said.

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