New data: Employers are last bastions of trust
Why it matters: That creates both an opportunity and an obligation for employers. They need to communicate clearly and consistently with workers, who are ready to listen.
After friends and family, the workplace has become the most important source of community — ahead of neighbors and religious organizations, Edelman found.
- The report — which surveyed 7,000 employees in seven countries this summer — found a "trust crash" for governments, while employers remain a "bulwark of stability."
Context: The Trust Barometer found last year that businesses had become the most trusted institution in the world. They assumed that role midway through the pandemic, as governments botched their responses.