Google unveils a new crop of Fitbit gear

Details: The new products represent the first family of products developed under Google, though they are incremental updates to products introduced prior to the acquisition.

• At the high end, the Sense 2 smartwatch ($299) packs a body response sensor, a continuous stress-monitoring sensor as well as FDA-cleared heart rhythm detection.
• The mid-range Versa 4 smartwatch ($229) includes built-in GPS and 40 different exercise modes.
• The entry-level Inspire 3 ($99) offers up to 10 days of battery life along with stress management and sleep-tracking features, along with fitness capabilities.

All three new Fitbit models include 6 months of the company's premium service and are available for pre-order. The Inspire 3 will start shipping next month, with the other two models promised for sometime this fall.

The big picture: Google's launch comes ahead of the latest Apple Watch models, which are expected to debut at an Apple event on Sept. 7. Google has teased (but not formally announced) a Wear OS-based Pixel Wartch, due this fall, that will incorporate some of Fitbit's technology.