Telemundo launches bilingual content destination for Peacock
Telemundo on Thursday said it is launching "TPlus," a content hub on Peacock that caters to both Spanish and English speakers.
Why it matters: "We hope this will help Peacock become the premier home for Hispanic content in the U.S.," said Romina Rosado, executive vice president and general manager of Hispanic Streaming.
Details: "Tplus" will be made available to subscribers of Peacock's premium tier. Programming will include Spanish and English-language content across entertainment, news and sports.
- In conjunction with the announcement, NBCUniversal, the parent company to Telemundo and Peacock, unveiled its streaming plans for the 2022 FIFA World Cup in Qatar on Peacock.
- "The World Cup is the biggest sporting event globally for us and the Hispanic community," said Rosado. "We see it as a giant flywheel that will bring a lot of consumers into Telemundo's ecosystem."
- The company also debuted a wide range of new entertainment and news programming, including a new film about soccer star Lionel Messi and a docu-series featuring Columbian rapper J Balvin, co-produced by Exile Content Studio and NBC News Studios.
The big picture: Telemundo's streaming efforts differ from its biggest rival.
- Following the announcement to merge with Televisa, one of the largest media companies in Latin America, Univision said in June that it would launch a standalone, subscription streaming service in 2022.
Disclosure: NBC is an investor in Axios and Satpal Brainch, president of CNBC Business News Worldwide, is a member of the Axios board. In addition, Telemundo and Axios jointly produce the Axios Latino newsletter.