Former Washington Wizards player Michael Jordan at a press conference in January 2020. Photo: Aurelien Meunier/Getty Images
Michael Jordan and Nike’s Jordan Brand will give $1 million to Atlanta-based Morehouse College's journalism and sports program, the institution announced Friday.
Why it matters: The gift to the private and historically Black liberal arts college is part of Jordan Brand's "Black Community Commitment," which seeks to help shape the narrative of the Black experience in media and popular culture.
What they're saying: “Education is crucial for understanding the Black experience today,” Jordan said. “We want to help people understand the truth of our past, and help tell the stories that will shape our future.”
- “Many people are influenced to think a certain way about Black folks based on what they see on television and in Hollywood. We’ve got to tell our story," he added.
The big picture: Jordan and the Jordan Brand has also donated $3 million over three years to the Smithsonian Institution’s National Museum of African American History and Culture and $1 million over two years to the the Ida B. Wells Society for Investigative Reporting.