Argentina's government has this week launched a "Green Mondays" campaign that calls on citizens to replace meals containing meat with plant-based ones on Mondays in an effort to tackle climate change.
Why it matters: Cattle ranches contribute to 22% of all emissions in Argentina, making them the "biggest contributor" in the country, per Bloomberg. The campaign is part of a growing worldwide environmental movement away from meat.
Go deeper... New culture war: the meat you eat