May 6, 2021 - Energy & Environment

Argentina launches "Green Mondays" drive in bid to cut emissions

Beef cattle stand at the Agro Holanda SA feedlot in Zarate, Argentina, on Monday, Aug. 7, 2017.

Beef cattle in Zarate, Argentina. Photor: Erica Canepa/Bloomberg via Getty Images

Argentina's government has this week launched a "Green Mondays" campaign that calls on citizens to replace meals containing meat with plant-based ones on Mondays in an effort to tackle climate change.

Why it matters: Cattle ranches contribute to 22% of all emissions in Argentina, making them the "biggest contributor" in the country, per Bloomberg. The campaign is part of a growing worldwide environmental movement away from meat.

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