Feb 19, 2021 - Economy

Acast acquires podcast tech startup RadioPublic

Illustration: Aïda Amer/Axios

Acast, one of the largest podcast hosting and monetization companies, has acquired RadioPublic, the podcast technology startup founded by nonprofit Public Radio Exchange (PRX).

Why it matters: It's the latest in a flurry of deals around podcast monetization and advertising. On Wednesday, iHeartMedia acquired podcast tech and measurement company Triton Digital from The E.W. Scripps Company for $230 million.

Details: All of RadioPublic's talent will move to Acast.

  • Acast will integrate RadioPublic's technology for creators for its 20,000+ podcasters.
  • The effort comes a few months after Acast announced a deal with Patreon to allow podcasters to publish podcasts exclusively for people who pay them directly on Paterson.
  • Both moves are part of Acast's effort to accelerate its growth in the U.S.
  • Financial deal terms were not disclosed.

The big picture: The podcast ecosystem was built in a decentralized manner via RSS feeds. Both Acast and RadioPublic are built to support decentralized podcasting on the open web.

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