LinkedIn is the latest tech giant to launch a creator program

What they're saying: "Creators are the driving engine of LinkedIn," the company's editor-in-chief Dan Roth tweeted.

• "Creators are the ones who often get that ball rolling, creating original posts, stories, videos, articles, etc.; amplifying new people to follow; sharing news and links and explaining why they're worth our time," Roth tweeted.
• Roth says he's hiring for a head of community to report to him. The job posting for the role says the head of community will build and run "a global team."
• The job listing for the role, posted on LinkedIn, says: "We’re starting a community management team to support and grow our content creators, with the mission to source, nurture, uplevel and retain these important voices."

Go deeper:

• Social media giants try to lean into the creator economy
• 2020's been a breakout year for creators