Feb 10, 2021 - Economy & Business

Aunt Jemima reveals new name: Pearl Milling Company

A photo of the newly renamed Pearly Milling Company produce

Photo: PRNewsfoto/PepsiCo, Inc

Quaker Oats' Aunt Jemima products have been renamed the Pearl Milling Company, owner PepsiCo announced in a statement on Tuesday.

Why it matters: Protests over systemic racism have prompted many companies to reconsider products or branding that may be harmful or offensive to communities of color. Quaker Oats acknowledged last June the origins of Aunt Jemima's name are based on a racial stereotype.

  • PepsiCo has pledged more than $400 million "to uplift Black business and communities" and Pearl Milling Company made a $1 million commitment to empower Black girls and women in the coming weeks, the statement said.
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