Dec 7, 2020 - Technology

Exclusive: Match Group to audit sexual assault prevention efforts

Screenshots from the safety center in Match Group dating apps
Images: Match Group

Tinder parent Match Group has been working with the Rape, Abuse & Incest National Network (RAINN) to audit the company's policies and practices for reporting and preventing sexual violence within its dating apps, executives tell Axios.

Why it matters: Online dating has become the main way people meet prospective partners, giving the services a key role to play in efforts to prevent sexual assault.

Details:

  • The initial phase of the review will focus on three Match properties — Tinder, Hinge, and Plenty of Fish — though the company hopes to use the learnings across its portfolio.
  • RAINN has already started working with Match and expects to spend the next several weeks understanding how its systems and processes work and then making recommendations.

Between the lines: The move comes just two months after Match hired former police officer and Uber safety executive Tracey Breeden as its first head of safety.

What they're saying:

  • RAINN CEO Scott Berkowitz: "There are companies that approach safety as just risk mitigation and then there are companies that approach it as a moral obligation and feeling like they owe it to they customers. The companies we try and partner with are the latter."
  • Match head of safety Tracey Breeden: "Corporations need to understand we have a role to play and it's an important role. There are actions we can take that not only create safe spaces on the platform, (but also) create safety beyond that."
Go deeper