Over 1 million people have registered to vote on Snapchat

Snapchat has helped register over 1 million of its users to vote via its app, according to a spokesperson.

The big picture: With five weeks still to go until the election, Snapchat has already registered more than twice as many voters as it did in 2018.

• A spokesperson tells Axios that more than half — 56% — of those Snapchatters are first-time voters.
• About 4.75 million of its U.S. users over the age of 18 were exposed to its voter engagement tools through friend to friend interactions on Snapchat.
• Of those, about 3 million were ages 18-24.

Go deeper:

• Snapchat is pushing poll worker signups
• Snapchat adds in-app voter registration targeted at young people
• Snapchat preps young users to vote in November