Aug 4, 2020 - Economy & Business

Traffic to job-searching sites is down

Data: SimilarWeb; Chart: Naema Ahmed/Axios
Data: SimilarWeb; Chart: Naema Ahmed/Axios

Traffic to career sites like,, and others is down during the coronavirus pandemic, according to a new half-year traffic report from SimilarWeb.

Why it matters: The CARES Act may have made it easier for job seekers to delay employment searches, according to SimilarWeb. Record unemployment could also suggest that people are hiring less.

  • More than half of the visits to sites in the career category were made by people ages 34 and under.

Details: Overall, all sites within the career category experienced year-to-date decreases in monthly unique viewers, and the category as a whole saw a decrease of 14.6%.

  • The top five non-branded organic keywords driving traffic to the category were "jobs near me," "jobs," 'cover letter," "work from home jobs," and "interview questions."

The big picture: Across the 10 categories measured in SimilarWeb, most seem to be rising and falling as expected.

  • The news and media category is experiencing explosive growth, as consumers itch for more information about the pandemic and the economy.
  • Traffic to marketplaces, like,, and is soaring, thanks to the migration of traditional retail to e-commerce.
  • Traffic to airlines and accommodations sites is notably way down.

Go deeper: Worry about negative July jobs report grows

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