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Beto O'Rourke campaigns in Iowa over the weekend. Photo: Chip Somodevilla/Getty Images

Beto O’Rourke has projected a mostly blank canvas during the first week of his 2020 presidential campaign — often asking voters for solutions rather than outlining policy specifics himself.

Why it matters: Most of the 2020 Dems don't have huge differences in their policy visions. So personality becomes paramount in these early days.

  • "We’re going to define ourselves by our aspirations, our ambitions and the ability to bring this country together," he said in Milwaukee.

Be smart ... O'Rourke has something you can't buy: People are interested in him and excited about him. Now, his challenge is putting meat on the bone.

  • On March 30 (a week from Saturday), O'Rourke will hold his official campaign kickoff in his hometown of El Paso, Texas. The campaign says he "will lay out his priorities and his vision ... to move this country forward."
  • After a rocky rollout, O'Rourke has to get the substance and calibration of that speech just right — his one chance to make a first impression on most voters amid a crowded field.

As in the 2016 election, voters in 2020 have a lot of feelings about what's wrong with the country, and want to project those feelings onto someone.

  • "They want to see a leader with a vision who they can believe in and someone they think can beat Trump," said Jim Messina, campaign manager for President Obama's re-election. "No one has a policy platform after two days."
  • In 2016, Trump tapped into the American's rage and pain. He made people feel seen who had felt ignored. O'Rourke is making a similar play by focusing on massive challenges of the age, from climate change to white privilege to an overwhelming feeling of political division.

O'Rourke has talked policy more than you might realize from the coverage:

  • He has proposed banning assault weapons, wants to create a public option for health insurance, favors a pathway to citizenship for many undocumented immigrants, and advocated for debt-free college.
  • But, as the Washington Post's Jenna Johnson writes: "As a presidential candidate, O’Rourke has heavily focused not on specifics but on two sentiments: positivity and humility."

The bottom line: Beto's opening feat — raising more than any other 2020 Democrat in his campaign's first 24 hours — shows his potential as a vessel for voters' hopes, dreams, and fears.

Go deeper:

Go deeper

State Department to set up new cyber bureau to combat hack attacks

Secretary of State Tony Blinken speaks on the challenges during an October conference in Quito, Ecuador. Photo:y Felipe Stanley/Agencia Press South/Getty Images

Secretary of State Tony Blinken announced Monday plans for the State Department to create a new bureau of cyberspace and digital policy.

Why it matters: The establishment of the bureau and plans for a new envoy to oversee critical and emerging technology come after a series significant hack attacks and other online crimes, notably ransomware assaults on U.S. infrastructure.

Biden rejects Trump's latest executive privilege claims

Photo: Jim Watson and Saul Loeb/AFP via Getty Images

The White House on Monday rejected two more of former President Trump's claims of executive privilege over documents that the House select committee investigating the Jan. 6 Capitol riot requested, CNN first reported.

Why it matters: Trump's legal team is seeking to block some of the panel's requests for records by invoking executive privilege, which can allow presidents and their aides to sidestep congressional scrutiny. The Biden administration has maintained that it will evaluate on a case-by-case basis.

Amazon warehouse workers in New York file petition to hold unionization vote

Amazon workers and their supporters rally outside the National Labor Relations Board's regional office in Brooklyn, New York City, after filing a petition requesting an election to form a union. Photo: Gabby Jones/Bloomberg via Getty Images

Amazon warehouse workers in New York City filed a petition on Monday with the National Labor Relations Board (NLRB) to hold a vote on unionization.

Why it matters: The move comes six months after an organizing effort was defeated at Amazon's distribution center in Alabama.