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Illustration: Sarah Grillo/Axios

The 2020 presidential election is being fought online at a level we've never seen before, eclipsing television's traditional dominance.

Why it matters: Television is still one of the most important vehicles for candidates to message during a presidential election, especially during the general election, but its dominance is quickly being eaten by digital, and that's including digital alternatives of television, like commercials on Hulu.

By the numbers: Roughly $152 million has been spent so far, per political advertising research firm Advertising Analytics.

  • Digital advertising accounts for 57.5% of tracked spending (broadcast: 33.6%, cable: 8.1%, radio: 0.4%, satellite: 0.1%).
  • What's next: Up to $3 billion is expected on the presidential race alone, with at least $6 billion expected for all political races.
Expand chart
Data: Advertising Analytics; Note: Trump total includes $20m from Trump Make America Great Again Committee; Chart: Andrew Witherspoon/Axios

Between the lines: The split so far between Facebook and Google leans heavily to Facebook — $56 million vs. $31 million.

  • Candidates typically begin to ramp up their spending on Google's YouTube later in the race, according to data from progressive technology firm Tech for Campaigns. 
  • TV's share will increase in the general election, when candidates pour more money into local broadcast get-out-the-vote ads.
Expand chart
Adapted from a Bully Pulpit interactive chart; Chart: Axios Visuals

What to watch: Democrats launch $75 million digital campaign to take on Trump

Go deeper

32 mins ago - Health

Boris Johnson announces month-long COVID-19 lockdown in U.K.

Prime Minsiter Boris Johnson. Photo: NurPhoto / Getty Images

A new national lockdown will be imposed in the U.K., Prime Minister Boris Johnson announced Saturday, as the number of COVID-19 cases in the country topped 1 million.

Details: Starting Thursday, people in England must stay at home, and bars and restaurants will close, except for takeout and deliveries. All non-essential retail will also be shuttered. Different households will be banned from mixing indoors. International travel, unless for business purposes, will be banned. The new measures will last through at least December 2.

Updated 1 hour ago - Politics & Policy

The massive early vote

Illustration: Sarah Grillo/Axios

Early voting in the 2020 election across the U.S. on Saturday had already reached 65.5% of 2016's total turnout, according to state data compiled by the U.S. Elections Project.

Why it matters: The coronavirus pandemic and its resultant social-distancing measures prompted a massive uptick in both mail-in ballots and early voting nationwide, setting up an unprecedented and potentially tumultuous count in the hours and days after the polls close on Nov. 3.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Ipsos poll: COVID trick-or-treat.
  2. World: Greece tightens coronavirus restrictions as Europe cases spike — Austria reimposes coronavirus lockdowns amid surge of infections
  3. Economy: Conference Board predicts economy won’t fully recover until late 2021.
  4. Technology: Fully at-home rapid COVID test to move forward.
  5. States: New York rolls out new testing requirements for visitors.