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Illustration: Sarah Grillo/Axios

A political action committee affiliated with digital progressive group ACRONYM announced Monday that it would launch a $75 million digital advertising campaign to take on President Trump.

Why it matters: Republicans and Trump have kept the digital edge they seized in 2016, which has put Democrats on notice.

Details: The campaign, called "Four is Enough" plans to spend the bulk of its cash on digital ads between now and election day, with a large amount before the primary, according to a statement.

  • The campaign is led by a political action committee called PACRONYM that's led by ACRONYM CEO and founder Tara McGowan. It will be advised by David Plouffe, former campaign manager of former President Obama’s 2008 presidential campaign. 
  • The ad spend will be focused on major platforms, like Facebook, Instagram, and Youtube, as well as digital TV and audio platforms like Hulu and Pandora.
  • States that will be targeted include Arizona, Wisconsin, Michigan, Pennsylvania, and North Carolina.

The big picture: The Trump campaign to-date has far outspent his Democratic counterparts on digital ads. In total, the Trump campaign has spent more on digital ads than the top five Democratic contenders combined.

Expand chart
Adapted from a Bully Pulpit interactive chart; Chart: Axios Visuals

Yes, but: Some Democratic candidates and outside groups are beginning to pour more money into Facebook, to counter the heavy Republican spend on the platform.

  • Tom Steyer and Pete Buttiegieg have both outspent the Trump campaign on Facebook in the past two weeks, for example.
  • And Democratic outside groups like Priorities USA, Steyer's Need to Impeach campaign and Planned Parenthood have collectively outspent most Republican outside groups on the platform since January.

The bottom line: "Democrats have been slow to evolve their strategies to meet the demand for online information," says Tara McGowan, founder of PACRONYM and ACRONYM, in a statement. "This is a DEFCON 1 situation," says Plouffe.

What's next: The group is accepting donations to help build campaign through the Democrats' sophisticated small-dollar fundraising platform, ActBlue. Despite being outspent by Republicans this cycle, they have maintained a strong digital fundraising presence through ActBlue.

Go deeper: Trump is maintaining his digital lead in the 2020 campaign

Go deeper

Updated 6 hours ago - World

Over 3,000 detained in protests across Russia demanding Navalny's release

Russian police officers beat protestesters at a rally against of jailing of oppositon leader Alexei Navalny in Moscow on Saturday. Photo: Mikhail Svetlov/Getty Images

Police in Russia on Saturday arrested more than 3,300 people as protesters nationwide demanded that opposition leader Alexey Navalny be released from jail.

Details: Demonstrations began in the eastern regions of Russia and spread west to more than 60 cities.

Updated 8 hours ago - Politics & Policy

Arizona Republicans censure Cindy McCain and GOP governor

Combination images of Cindy McCain and Gov. Doug Ducey. Photo: FilmMagic/FilmMagic for U.S.VETS/Michael Brochstein/SOPA Images/LightRocket via Getty Images

Arizona Republican Party members voted on Saturday to censure prominent GOP figures Cindy McCain, Gov. Doug Ducey and former Sen. Jeff Flake (R-Ariz.), who've all faced clashes with former President Trump.

Why it matters: Although the resolution is symbolic, this move plus the re-election of the Trump-endorsed Kelli Ward as state GOP chair shows the strong hold the former president has on the party in Arizona, despite President Biden winning the state in the 2020 election.

Updated 11 hours ago - Politics & Policy

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Illustration: Eniola Odetunde/Axios

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  3. Vaccine: Florida requiring proof of residency to get vaccine — CDC extends interval between vaccine doses for exceptional cases.
  4. World: Hong Kong puts tens of thousands on lockdown as cases surge — Pfizer to supply 40 million vaccine doses to lower-income countries — Brazil begins distributing AstraZeneca vaccine.
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