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Illustration: Sarah Grillo/Axios

A political action committee affiliated with digital progressive group ACRONYM announced Monday that it would launch a $75 million digital advertising campaign to take on President Trump.

Why it matters: Republicans and Trump have kept the digital edge they seized in 2016, which has put Democrats on notice.

Details: The campaign, called "Four is Enough" plans to spend the bulk of its cash on digital ads between now and election day, with a large amount before the primary, according to a statement.

  • The campaign is led by a political action committee called PACRONYM that's led by ACRONYM CEO and founder Tara McGowan. It will be advised by David Plouffe, former campaign manager of former President Obama’s 2008 presidential campaign. 
  • The ad spend will be focused on major platforms, like Facebook, Instagram, and Youtube, as well as digital TV and audio platforms like Hulu and Pandora.
  • States that will be targeted include Arizona, Wisconsin, Michigan, Pennsylvania, and North Carolina.

The big picture: The Trump campaign to-date has far outspent his Democratic counterparts on digital ads. In total, the Trump campaign has spent more on digital ads than the top five Democratic contenders combined.

Expand chart
Adapted from a Bully Pulpit interactive chart; Chart: Axios Visuals

Yes, but: Some Democratic candidates and outside groups are beginning to pour more money into Facebook, to counter the heavy Republican spend on the platform.

  • Tom Steyer and Pete Buttiegieg have both outspent the Trump campaign on Facebook in the past two weeks, for example.
  • And Democratic outside groups like Priorities USA, Steyer's Need to Impeach campaign and Planned Parenthood have collectively outspent most Republican outside groups on the platform since January.

The bottom line: "Democrats have been slow to evolve their strategies to meet the demand for online information," says Tara McGowan, founder of PACRONYM and ACRONYM, in a statement. "This is a DEFCON 1 situation," says Plouffe.

What's next: The group is accepting donations to help build campaign through the Democrats' sophisticated small-dollar fundraising platform, ActBlue. Despite being outspent by Republicans this cycle, they have maintained a strong digital fundraising presence through ActBlue.

Go deeper: Trump is maintaining his digital lead in the 2020 campaign

Go deeper

Thousands without power as "hazardous" winter storm lashes East Coast

Winter view from Charlotte as winter storm Izzy creates dangerous conditions in Charlotte, N.C. on Jan. 16. Photo: Peter Zay/Anadolu Agency via Getty Images

A major winter storm was lashing much of the East Coast on Sunday, causing widespread power outages and disrupting travel over the holiday weekend.

The big picture: Heavy snow and ice accumulations were "likely to produce hazardous travel," downed trees and more outages from the Mid-South to the Northeast, per the National Weather Service. Some parts of the U.S. can expect to see up to a foot of snow through Monday.

Updated 5 hours ago - Science

Volcanic eruption in Tonga caused "significant" damage

This satellite image of the eruption on Jan. 15 taken by Himawari-8, a Japanese weather satellite operated by Japan Meteorological Agency and released by National Institute of Information and Communications Technology (NICT). Photo: NICT via AP

Significant damage has been reported in Tonga following an undersea volcanic eruption on Saturday, which covered the Pacific nation in ash and cut off communication lines.

Driving the news: The eruption triggered tsunami warnings across Tonga's islands and in other regions, including the West Coast of the U.S. and New Zealand, which were later lifted.

6 hours ago - World

North Korea launches 4th suspected missile test this month

A news broadcast in Seoul, South Korea, of an apparent North Korean missile test on Monday morning local time. Photo: Jung Yeon-je/AFP via Getty Images

North Korea's military fired "two suspected short-range ballistic missiles" eastward from Pyongyang on Monday morning local time, per South Korean and Japanese officials.

Why it matters: The fourth such launch since Jan. 5 comes days after North Korea's military warned of "stronger" action if the U.S. moved to have more sanctions imposed on the country.