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Illustration: Sarah Grillo/Axios

A political action committee affiliated with digital progressive group ACRONYM announced Monday that it would launch a $75 million digital advertising campaign to take on President Trump.

Why it matters: Republicans and Trump have kept the digital edge they seized in 2016, which has put Democrats on notice.

Details: The campaign, called "Four is Enough" plans to spend the bulk of its cash on digital ads between now and election day, with a large amount before the primary, according to a statement.

  • The campaign is led by a political action committee called PACRONYM that's led by ACRONYM CEO and founder Tara McGowan. It will be advised by David Plouffe, former campaign manager of former President Obama’s 2008 presidential campaign. 
  • The ad spend will be focused on major platforms, like Facebook, Instagram, and Youtube, as well as digital TV and audio platforms like Hulu and Pandora.
  • States that will be targeted include Arizona, Wisconsin, Michigan, Pennsylvania, and North Carolina.

The big picture: The Trump campaign to-date has far outspent his Democratic counterparts on digital ads. In total, the Trump campaign has spent more on digital ads than the top five Democratic contenders combined.

Expand chart
Adapted from a Bully Pulpit interactive chart; Chart: Axios Visuals

Yes, but: Some Democratic candidates and outside groups are beginning to pour more money into Facebook, to counter the heavy Republican spend on the platform.

  • Tom Steyer and Pete Buttiegieg have both outspent the Trump campaign on Facebook in the past two weeks, for example.
  • And Democratic outside groups like Priorities USA, Steyer's Need to Impeach campaign and Planned Parenthood have collectively outspent most Republican outside groups on the platform since January.

The bottom line: "Democrats have been slow to evolve their strategies to meet the demand for online information," says Tara McGowan, founder of PACRONYM and ACRONYM, in a statement. "This is a DEFCON 1 situation," says Plouffe.

What's next: The group is accepting donations to help build campaign through the Democrats' sophisticated small-dollar fundraising platform, ActBlue. Despite being outspent by Republicans this cycle, they have maintained a strong digital fundraising presence through ActBlue.

Go deeper: Trump is maintaining his digital lead in the 2020 campaign

Go deeper

52 mins ago - World

UN Security Council meeting on Israel-Gaza as fighting enters 7th day

Smoke billows from a fire following Israeli airstrikes on multiple targets in Gaza on May 16. Photo: Mohammed Abed/AFP via Getty Images

The United Nations Security Council was preparing to meet Sunday, as the aerial bombardment between Israel and Hamas between entered a seventh day.

The latest: Four Palestinians died in airstrikes early Sunday, as Israeli forces bombed the home of Gaza's Hamas chief, Yehya al-Sinwar, per Reuters.

6 hours ago - World

In photos: Protests in U.S., across the world over Israeli–Palestinian conflict

A protest march in support of Palestinians near the Washington monument in Washington, D.C. on May 15. Photo: Andrew Caballero-Reynolds/AFP via Getty Images

Thousands of people rallied across the U.S. and the world Saturday following days of violence in Gaza and Israel that's killed at least 145 Palestinians, including 41 children, and eight Israelis, per AP.

The big picture: Most demonstrations were in support of Palestinians. There were tense scenes between pro-Israeli government protesters and pro-Palestinian demonstrators in Winnipeg, Canada, and Leipzig, Germany, but no arrests were made, CBS News and DW.com report.

Updated 13 hours ago - World

Biden in call with Netanyahu raises concerns about civilian casualties in Gaza

Photo: Ahmad Gharabli/Nicholas Kamm/Getty Images

President Biden spoke to Israeli Prime Minister Benjamin Netanyahu Saturday and raised concerns about civilian casualties in Gaza and the bombing of the building that housed AP and other media offices, according to Israeli officials.

The big picture: At least 140 Palestinians, including dozens of children, have been killed in Gaza since fighting between Israel and Hamas began Monday, according to Palestinian health officials. Nine people, including two children, have been killed by Hamas rockets in Israel.