Illustration: Sarah Grillo/Axios

A political action committee affiliated with digital progressive group ACRONYM announced Monday that it would launch a $75 million digital advertising campaign to take on President Trump.

Why it matters: Republicans and Trump have kept the digital edge they seized in 2016, which has put Democrats on notice.

Details: The campaign, called "Four is Enough" plans to spend the bulk of its cash on digital ads between now and election day, with a large amount before the primary, according to a statement.

  • The campaign is led by a political action committee called PACRONYM that's led by ACRONYM CEO and founder Tara McGowan. It will be advised by David Plouffe, former campaign manager of former President Obama’s 2008 presidential campaign. 
  • The ad spend will be focused on major platforms, like Facebook, Instagram, and Youtube, as well as digital TV and audio platforms like Hulu and Pandora.
  • States that will be targeted include Arizona, Wisconsin, Michigan, Pennsylvania, and North Carolina.

The big picture: The Trump campaign to-date has far outspent his Democratic counterparts on digital ads. In total, the Trump campaign has spent more on digital ads than the top five Democratic contenders combined.

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Adapted from a Bully Pulpit interactive chart; Chart: Axios Visuals

Yes, but: Some Democratic candidates and outside groups are beginning to pour more money into Facebook, to counter the heavy Republican spend on the platform.

  • Tom Steyer and Pete Buttiegieg have both outspent the Trump campaign on Facebook in the past two weeks, for example.
  • And Democratic outside groups like Priorities USA, Steyer's Need to Impeach campaign and Planned Parenthood have collectively outspent most Republican outside groups on the platform since January.

The bottom line: "Democrats have been slow to evolve their strategies to meet the demand for online information," says Tara McGowan, founder of PACRONYM and ACRONYM, in a statement. "This is a DEFCON 1 situation," says Plouffe.

What's next: The group is accepting donations to help build campaign through the Democrats' sophisticated small-dollar fundraising platform, ActBlue. Despite being outspent by Republicans this cycle, they have maintained a strong digital fundraising presence through ActBlue.

Go deeper: Trump is maintaining his digital lead in the 2020 campaign

Go deeper

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 7 a.m. ET: 12,739,269 — Total deaths: 565,704 — Total recoveries — 7,021,460Map.
  2. U.S.: Total confirmed cases as of 7 a.m. ET: 3,247,782 — Total deaths: 134,815 — Total recoveries: 995,576 — Total tested: 39,553,395Map.
  3. Politics: Trump wears face mask in public for first time.
  4. Public health: Fauci hasn't briefed Trump on the coronavirus pandemic in at least two months — We're losing the war on the coronavirus.
  5. States: Louisiana governor issues face mask mandate.
  6. World: India reimposes lockdowns as coronavirus cases soar.

Biden's doctrine: Erase Trump, re-embrace the world

Photo illustration: Sarah Grillo/Axios. Photo: Bastiaan Slabbers/NurPhoto, and Bastiaan Slabbers/NurPhoto via Getty Images

Foreign policy will look drastically different if Joe Biden defeats President Trump in November, advisers tell Axios — starting with a Day One announcement that the U.S. is re-entering the Paris Climate Agreement and new global coordination of the coronavirus response.

The big picture: If Trump's presidency started the "America First" era of withdrawal from global alliances, Biden's team says his presidency would be the opposite: a re-engagement with the world and an effort to rebuild those alliances — fast.

Robert Mueller speaks out on Roger Stone commutation

Former Special Counsel Robert Mueller testifies before the House Permanent Select Committee on Intelligence on Capitol Hill on Wednesday July 24, 2019. Photo: The Washington Post / Contributor

Former special counsel Robert Mueller responded to claims from President Trump and his allies that Roger Stone was a "victim" in the Justice Department's investigation into Russian interference in the 2016 election, writing in a Washington Post op-ed published Saturday: "He remains a convicted felon, and rightly so."

Why it matters: The rare public comments by Mueller come on the heels of President Trump's move to commute the sentence of his longtime associate, who was sentenced in February to 40 months in prison for crimes stemming from the Russia investigation. The controversial decision brought an abrupt end to the possibility of Stone spending time behind bars.