Nov 25, 2019 - Politics & Policy

Former Facebook executive to run Mike Bloomberg's digital campaign

Former New York City Mayor Michael Bloomberg speaks about the climate at the New Hampshire Institute of Politics on January 29, 2019 in Manchester, New Hampshire.

Michael Bloomberg. Photo: Scott Eisen/Getty Images

Former Facebook chief marketing officer Gary Briggs is joining Democratic presidential candidate Mike Bloomberg's campaign as digital director, he announced in a new job update post on the social media site Sunday.

The big picture: The former New York City mayor and billionaire officially entered the 2020 race on Sunday. On Friday, Bloomberg announced a $31 million TV ad campaign in several key primary states, per NBC News, which cited Advertising Analytics. "His campaign is expected to do the same on digital," notes Vox's Recode, which first reported Briggs' move.

  • "Briggs will oversee a digital program that will likely shatter records for the rate at which it spends money in presidential politics," Recode notes.

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