May 14, 2019 - Technology

Fans of K-pop group BTS flood publishers with Twitter engagement

The hyper-engaged fanbase of BTS, a Korean boy band, and a handful of other popular K-pop groups are bringing American publishers off-the-charts Twitter numbers.

Data: NewsWhip; Note: Twitter influencer shares include shares of articles by influential Twitter accounts and retweets of those posts; Chart: Andrew Witherspoon/Axios

The big picture: BTS has a more engaged following than any other entity on Twitter — and it isn't even close. The group's main account generated 400 million interactions from its tweets in the last 3 months, compared to just 105 million from President Trump, according to data from CrowdTangle.

Details: A tweet about the group will often result in thousands of retweets and likes. The list below — linking out to the tweets — shows some of the publishers for which posts about BTS have resulted in their most-engaged tweet in the last 3 months.

Why it matters: While much of the engagement on tweets about BTS are coming from abroad, the band is pioneering a bigger footprint for K-pop in the United States.

  • BTS has appeared on Ellen Degeneres and Jimmy Fallon's shows, as well as Saturday Night Live, and will visit Stephen Colbert this week.
  • The band is wrapping up the U.S. leg of its world tour.
  • Earlier this year, Mattel announced a deal to make a BTS line of toys.
  • K-pop girl group Blackpink performed at Coachella this year.
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