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Expand chart
Data: CrowdTangle, Nov. 17, 2018, to Feb. 17, 2019; Table: Axios Visuals

Despite having less than half of Facebook's monthly active users (MAUs), Instagram's top 10 accounts generate more than 6 times more interactions than Facebook's most-engaged accounts, according to data from CrowdTangle between Nov. 17-Feb. 17.

Why it matters: These numbers illustrate the level of engagement Instagram has captured. The disadvantage in MAUs can be overcome if users come to the platform more times in a day, spend more time when on the app, and engage more while there.

By the numbers: The most recently reported MAU numbers have Facebook at 2.32 billion (Jan. 2019), Instagram at 1 billion (June 2018) and Twitter at 326 million (Oct. 2018).

  • Instagram's top 10 accounts generated 6 billion interactions (likes + comments) vs. Facebook's 922 million (reactions + comments + shares) vs. Twitter's 398 million (retweets plus likes).

Samples of high-performing posts:

Instagram:

  1. WorldStar Hip Hop — Viral videos
  2. 9Gag — Hong Kong-based viral video and meme publisher
  3. The Shade Room — Celebrity news and. gossip
  4. Kylie Jenner
  5. 433 — Dutch-owned soccer account
  6. Ariana Grande
  7. NBA
  8. Cristiano Ronaldo
  9. Bleacher Report
  10. House of Highlights

Facebook:

  1. LADbible — British viral content publisher.
  2. Cifras — Brazilian viral content publisher.
  3. UNILAD — British viral content publisher now owned by LADBible.
  4. Womenworking.com — Inspiration-centric women's lifestyle company.
  5. Todo Imagenes — Page for Spanish, female-oriented publisher Ohmirevista.
  6. Fox News
  7. Memes — Meme and viral content page.
  8. 9Gag
  9. Khaosod — Thai media publisher.
  10. Power of Positivity — Inspiration and lifestyle content publisher.

Twitter:

  1. @BTS_twt — BTS: K-Pop group.
  2. Donald Trump
  3. Ariana Grande
  4. @bts_bighit — Another BTS account
  5. Bleacher Report.
  6. Alexandria Ocasio-Cortez
  7. Got7 — K-Pop group
  8. Miley Cyrus
  9. Charlie Kirk — right-wing activist
  10. Shane Dawson — YouTube star

Editor's note: This chart and story were corrected on Feb. 22 to reflect a more complete dataset from CrowdTangle.

Go deeper

California governor declares drought emergency in most counties

A sign in April on the outskirts of Buttonwillow in California's Kern County, one of the top agriculture producing counties in the San Joaquin Valley, after historically low winter rainfall. Photo: Frederic J. Brown/AFP via Getty Images

California Gov. Gavin Newsom (D) extended a drought emergency declaration to cover 41 of the state's 58 counties on Monday.

Why it matters: Most of California and the American West are experiencing an "extreme" or "exceptional" drought, per the U.S. Drought Monitor. Newsom and other officials are concerned California could experience a repeat of the catastrophic 2020 wildfire season.

Pelosi's Republican playbook

Illustration: Aïda Amer/Axios

As Republicans fight among themselves, House Speaker Nancy Pelosi (D-Calif.) is showing the myriad ways she deals with the GOP herself.

Between the lines: We've seen Pelosi cut opponents off at the knees, like she did with President Trump, or pretend to forget their names, as she did to Sen. Ron Johnson (R-Wis.). Now she's feeding oppo research against her House counterpart, Minority Leader Kevin McCarthy (R-Calif.), so others can use the same harsh rhetoric to frame the Republicans as the party of dysfunction.

Exclusive: Houston mayor to lead Black mayors group

Houston Mayor Sylvester Turner speaks during a private funeral for George Floyd. Photo: Godofredo A. Vásquez/Pool/Getty Images

The mayor of the city where George Floyd was raised is taking over a group that represents 500 Black mayors in the U.S. amid national pressure to revamp police departments.

Why it matters: Houston Mayor Sylvester Turner will become the new president of the African American Mayors Association as municipalities across the country examine police reforms and deal with the economic fallout from the pandemic.