May 14, 2019 - Technology

Adobe helps Amazon sellers set up digital shops

Ina Fried
In this image, an Android phone with the Adobe logo is seen with charts in the background.

Illustration: Daniel Fung/SOPA Images/LightRocket via Getty Images

Adobe is announcing a new set of tools on Tuesday to help third party merchants who sell through Amazon.

Details: The new service, from Adobe's Magento unit, helps businesses set up their own e-commerce storefronts, while continuing to sell through Amazon.

  • Adobe says the new tools help them maintain their direct stores and their Amazon presence, while also offering improved performance and the ability to scale to meet demand on key shopping days.

Why it matters: A growing number of stores find that they have to both be on Amazon and maintain their own direct stores.

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