Apple CEO Tim Cook. Photo: Justin Sullivan/Getty Images
Apple is hosting an event at its headquarters on March 25, which the company expected to use to talk more about services like video and likely news.
Why it matters: As iPhone sales growth has slowed, Apple has been looking to services to help boost sales. It has made several moves in the space, including big video content deals with Oprah and others and the purchase of Texture, a sort of "Netflix for magazines."
Go deeper: Apple pivots to media as iPhone sales fall