How an egg became Instagram's most-liked photo ever

A picture of an egg has become the most-liked picture in Instagram history, garnering more than 25 million "likes" in 10 days.

The big picture: The egg officially surpassed the previously most-liked picture, posted by reality TV star and businesswoman Kylie Jenner in February 2018 after the birth of her daughter, which had 18 million likes.

Why it matters: Social media is full of weird crazes and sensations. Each one shows how quickly trends can go viral or die out, depending how they are evaluated by traditional media

• The egg is captioned, "Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌 #LikeTheEgg #EggSoldiers #EggGang."
• As The Atlantic's Taylor Lorenz reports, these "world record" accounts aren't a new phenomenon on Instagram — this just happens to be the one that achieved massive, viral success.

Between the lines: Jenner got into the fun herself, posting a video of her cooking an egg on the ground. The caption? "Take that little egg."

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