Sep 12, 2018

Progressives go digital before 2018 midterms

A pro-Bernie Sanders rally in Philly during the 2016 DNC. Photo: Albin Lohr-Jones/Pacific Press/LightRocket via Getty Images

Two progressive groups, Organizing for Action and ACRONYM, are investing heavily in digital organizing and advertising two months out from the 2018 midterms.

Why it matters: They're tapping into the grassroots energy they've seen growing since the first Women's March after President Trump's inauguration in the hopes of helping Democrats up and down the ballot on Nov. 6.

Driving the news: OFA launched a Campaign Organizing Bootcamp today — drawing from their collective experience on Obama's 2008 and 2012 campaigns — which includes free webinars teaching people best practices for "get out the vote" efforts and digital organizing in the final 60 days of an election.

  • ACRONYM, the digital-first startup working to elect progressive Democrats, is investing $10 million in digital ads to help 75 Democrats running in state legislature races. They're working with the Democratic Legislative Campaign Committee and the National Democratic Redistricting Committee.

This follows a trend of Democrats going digital throughout 2018, from ActBlue's record-breaking fundraising to Joe Biden's Instagram TV series.

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