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ATTN: launches IGTV series with Joe Biden

Photo by Lou Rocco/ABC via Getty Images

ATTN:, the progressive social media-based news outlet aimed at millennials, is launching a 10-episode IGTV series hosted by former Vice President Joe Biden.

Why it matters: Former elected officials and journalists are becoming more involved in efforts to target millennials to bolster turnout ahead of the 2018 midterm elections.

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“As we approach another critical midterm election, there’s a real need for quality information that cuts to the chase and speaks to the topics that affect people’s lives.”
— Matthew Segal, President and co-founder of ATTN:

The show, titled "Here’s the Deal," will cover a wide range of issues facing the country from Biden's perspective.

  • The first episode will air on Sept. 12 and weekly thereafter. After an exclusive 24-hour window on IGTV, episodes will be distributed on Facebook, Twitter, and YouTube.

The platform: Facebook launched IGTV in June as Instagram's long-form video app that is meant to rival YouTube for long-form user-generated video. So far, it has yet to take off as a major video-viewing destination, but Instagram has inked deals with many creators, celebrities and news outlets.

2018 midterm elections
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